Thermomix
Thermomix is a revolutionary, all-in-one smart appliance that has transformed kitchens around the world. Engineered in Germany and equipped with 28 cooking functions, it saves time, reduces costs, and helps cooks of all skill levels elevate their culinary game. It has captured the attention of home cooks and professionals alike making it a household name and a must-have for food lovers.
In 2024, Thermomix Australia partnered with TwofromTwo to create comprehensive brand guidelines and develop the visual identity for MyMixRewards, its customer loyalty program. Designed to foster deeper brand engagement, the program rewards members with exclusive offers, gifts, and incentives. The identity extends the core Thermomix brand, with a kit of parts that delivers clear, engaging and compelling messaging.















The brand system includes logos, custom-designed icons, and a dynamic suite of photographic imagery. Together, these elements communicate the program’s benefits at a glance, reinforcing the core message: Earn. Treat. Enjoy. Repeat.